Get to know
Covet & Mane

Hair Experts Dedicated to
Innovating the Industry

At Covet & Mane, we believe in transparency, quality, innovation, and collaboration. We’re dedicated to making dream looks come to life—from providing stylists with ethically sourced, expert-processed wefts to offering members of The Collective dedicated mentorship, educational experiences, and concierge support.

When you work with Covet & Mane, you never need to worry about poor-quality extensions that shed, unravel, or get brassy as you lift. We offer only the finest hand-tied hair extensions in a stunning range of colors, lengths, and textures. Why? Because we respect your artistry. It’s that simple.

Covet & Mane Showroom and office in NYC


Say goodbye to shedding, unraveling, and confusing installation. Whether you’re an expert with hand-tied extensions or you’re passionate about extending your stylist skillset, we want to power your artistic journey with the highest quality customizable wefts in a diverse array of textures and colors—meticulously sourced and processed by our team of experts to blend seamlessly, integrate easily, lift beautifully, and style gorgeously.

Because luxury should have no limits, our concierge team is always available to provide the training and assistance you deserve. Stunning products and a supportive community? It’s a match made in hair heaven.

Covet & Mane Showroom with Stylists sitting on a couch in NYC

Our Story

Founded in 2019 by entrepreneur Dafina Smith, Covet & Mane is the world’s first line of customizable hand-tied hair extensions that offers the coveted benefits of hand-tied weft extensions without the complications of traditional application methods.
With over a decade of experience in the hair extension industry, Dafina realized that, between hard-to-use products and limited training, even the best stylists struggle to bring their visions to life. Dafina’s deep respect for clients and stylists inspired her to cut a different path—one defined by luxury and innovation.


Our artist-first approach ensures that our stylists receive best-in-class wefts and the best-in-class education so that they can create best-in-class looks. The result? The finest luxury hair wefts in the world and The Collective—an exclusive creative community powered by the industry’s leading artists.

A stylist is only as good as the hair they work with & our hair is only as good as the stylist who works with it.

Dafina Smith, Founder & CEO

Our goal is simple: to provide you with best-in-class hair that you and your clients can rely on, always.

The C&M Difference

“Covet and Mane’s professionally applied hand-tied hair extensions have already found a cult audience”

Women’s Wear Daily
Covet & Mane Corporate team around a conference table in showroom in NYC

C&M Corporate Team

Dafina Smith

CEO & Founder

Jessica Herzog

Chief of Staff to CEO

Johnathan Anastacio

Head of Creative

Jasmin Wooden

Manager of Client Concierge Services

Katine McCain

Client Concierge

Daija Bellamy

Client Concierge

Missy Williams

Head of Marketing

Alex Simon

Assistant Marketing Manager

Lysandra McGregor

Head of Content & Social

Leah Tarsia

In-House Extension Artist

Taylor Walker

Supply Chain Manager

Alex Afshari

eCommerce Manager


Covet & Mane prides itself of being an exclusive brand for select stylists who are
masters in their technique. We are committed to only selling our product to stylists
who are constantly improving their transformational skills in extensions. As a brand, we
are dedicated to empowering our collective of stylists to unleash the true potential of
their clients to feel beautiful and be their best selves.

C&M Education Team

Candice Motley

Ian Sannicolas & Lo Silva

Taylor Blades

Sassy Medchill

Katy Afxentiou

Danita Hampton

Stella Digiovanni

C&M Pro Team

Justin McCay

What makes us covet-worthy


Founded by an industry insider, Covet & Mane celebrates the power and the expertise of the stylist first, providing best-in-class concierge services and best-in-class wefts that empower you to deliver your artistic vision straight from your heart to their head.


Because you should be proud of the looks you create and the looks that you wear, we bring the Collective silicone-free, proprietary Cut-Point Wefts® in versatile lengths and textures—always ethically sourced, always meticulously spot-checked for quality control, and always marked at least 90% for extreme density and thickness, whether it’s natural, virgin, or colored for subtle dimension and brass-free lift through our innovative process.

Carefully Crafted

Our innovative, proprietary construction merges the bespoke beauty and flexibility of hand-tied wefts with the strength and convenience of machine wefts for luxurious, lightweight hair that installs cleanly, wears comfortably, and cuts gorgeously for custom creative looks you’ve been dreaming of.

Join Our Team

Are you driven to empower stylists and push the future of the hair industry to extraordinary lengths? Let’s cut to the chase. Join us at our inclusive, hybrid studio in Chelsea, New York, as we revolutionize the stylist and client experience and turn the world of luxury hair extensions on its head.

Apply to be a member of
The Collective