Covet & Mane® Creating Premium and Proprietary Hair
Higher Standard for Ethical, Expert-Crafted Wefts
A Production Process Designed to Deliver Luxury
We craft our proprietary Cut-Point Wefts from high-density, cool-toned virgin hair and meticulous, cuticle-preserving processes so you can deposit color quickly, lift to platinum without brassiness, and customize our complementary lengths with ease.
Sorting the Hair
We ethically source our hair from the Western regions of China. Women are fairly compensated for their hair and then it is brought to the factory for a meticulous sorting process.
Testing the Hair
Every bundle is tested to ensure it is virgin & cuticle Intact hair. The hair is meticulously sorted by whether it has a blue or red undertone to determine if it can be dyed blonde. We only use hair that can be bleached to blonde (even for dark hair), so that it remains cool over time.
Color Prep
Covet & Mane® uses a proprietary process to ensure the cuticle remains intact & aligned throughout the entire coloring process. While we can’t show you the process, take our word for it – this process is unique and the key to ensuring tangle-free hair extensions.
Depigmentation
First, the hair undergoes a slow & precise de-pigmentation process. The color is lightened by an oxidation method that uses a proprietary blend of lightening agents to preserve the cuticle integrity.
Repigmentation
During the Re-pigmentation process, precise attention to detail is required. We use a permanent textile dye that stains the cortex of the hair to ensure color longevity. The hair is constantly agitated for thorough & even color saturation.
Rinsing
Every bundle of hair is washed at least 30 times. During cleansing & conditioning, proprietary treatments are constantly reformulated to respond to seasonal changes. The hair is smoothed before it is air-dried to allow for a silky feel without silicones or fillers.
Double Drawn
The short hairs are removed from every bundle to ensure that the hair is thick from root to tip. Over 90% of our hair is at least the quoted length.
Color Blending
The hair is weighed and sorted for precisely customized color formulations. The hair is now ready to begin the hand-tying process.
The Hand-Tied Process
It takes a worker one hour to make each hand-tied weft — It takes one day to make one bag of hair. Our hand-tied wefts use a proprietary cut-point weft feature that allows the hand-tied weft to be cut without unraveling.
"Our goal is simple: to provide you with best-in-class-hair that you and your clients can rely on, always."
Dafina Smith
Founder & CEO
Sourced From Experts, Perfected for Artists
Covet & Mane® hair means business—yours. Our hand-crafted wefts elevate your artistry and extend your influence, serving as the essential, exquisite foundation of your stylist station and your look book. Sourced ethically from western China and meticulously prepared through an innovative proprietary process, our versatile extensions are available in a wide range of lengths, rich, dimensional colors, and soft, diverse textures. Cater to your clients’ unique needs and deliver gorgeous results every time with Covet & Mane®.
We Are Committed to Sustainable and Ethical Sourcing Practices
We ensure our hair from China and India meets high standards. Without FDA oversight, we rely on trusted brokers and direct sourcing from Tirupati Temple for ethical quality.
We source hair with honesty from China and India, avoiding the industry's common mislabeling. Our transparency maintains sourcing integrity.
As a female-led company, we support women's roles in our partner factories and workforce, promoting gender equality in our operations.
We're committed to ethically compensating hair donors, ensuring our products are responsibly sourced through fair practices.