Hair
Luxury hand-tied wefts, tape-ins, and keratin tips.
Browse collectionBy invitation only — est. 2019
The Professional Standard for Hair Extension Artistry
An invitation-only community for professional artists. Expertly crafted extensions, extension-safe color and education designed to elevate your artistry.
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Why Covet and Mane
An invitation-only luxury brand, built for professional artists.
Every part of Covet & Mane is shaped with the professional artist in mind: product innovation, performance-driven color, ongoing education and direct access to a community that helps move the industry forward.
01
Innovation
Extension methods, professional color and scalp + hair health essentials designed to advance the craft.
02
Quality
Ethically sourced hair and extension-safe formulas, made with performance and longevity in mind.
03
Collaboration
Everything we create is shaped alongside the artists who use it, through education, feedback and community.
04
Transparency
From sourcing to application, we make our standards clear, so artists know exactly what they're working with.
The Academy
Your journey always starts with education.
A 360° path that turns technique into mastery, and mastery into leadership.
Discover
Online, self-paced, and required for every account. The core principles behind the Covet & Mane method.
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Develop
Hands-on, in person. Technique-specific certification in our signature Concealed methodology.
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Lead
Teach and lead Covet & Mane education events as part of The Covet Collective.
Learn moreOur world
More than extensions. A complete professional system.
Everything a modern extension practice needs, in one place.
Education
Certification, live events, and digital masterclasses.
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Color
Extension-safe pro color by Covet Labs.
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Kits
Curated kits and discovery edits.
Browse collectionThe Covet Collective
More than a method. A community.
Six thousand artists, one standard. Connected through mentorship, collaboration, and a shared pursuit of elevated work.
The network
6,000+
Covet Verified Artists across the US
100+
Classes held annually nationwide
8
Educators in the network
10
Class types across all skill levels
2
Certification methods: Concealed & Keratin Tip
120+
Partner salons
Premium services & prices
$2,500+
Average premium hand-tied service
$1,600–$2,000
Typical keratin tip service
The market
$16B+
Global hair extension industry · Growing at 7%+ a year
Featured in
“The best hair extensions for professionals”
Read more
“Zendaya Serves Goddess Glam With New Textured Extensions in On Campaign”
“Ayo Edeberi, nominated for Outstanding Lead Actress in a Comedy for her role in The Bear, went with a modern take on 70’s brushed-out, soft-textur...
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“We Tried It: The Hair Extensions Zendaya, Jessica Alba and More Stars Wear on the Red Carpet”
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“Covet and Mane is a beauty newcomer specializing in professionally applied hand-tied hair extensions. Founded by Dafina Smith, a former real estate agent and buyer at Bloomingdale’s, the company came to market in August and has already won over a fanbase of beauty insiders.”
Built by artists. Elevated through community.
Whether you're building your clientele or looking for the artist who'll transform your hair, start here.
